Dimples

Founded in 1992, Dimples from its inception has set the benchmark for innovative quality baby wear in New Zealand. Inspired by her own family of 14 children, founder and CEO Jane McAllister has driven the design criteria for the company that has seen the product range grow to become a baby wear fashion icon recognised by its distinctive signature motifs such as the now famous Dimples Bee.

The company that began life as a passion and a hobby and celebrated its tenth year in 2002 has become New Zealand’s most loved baby wear label with classic, timeless designs. With a Dimples Boutique in New Market Auckland, countless stockists world wide and a highly successful website, Dimples has grown tremendously since its first beginnings.