Workshop

Chris and Helen Cherry are vital figures in New Zealand fashion design and retail. They continue to create clothes of diversity and design strength. Their evolution as designers has been influential; turning utilitarian designs into neat, urbane wardrobe staples.

As the driving force behind the company, Chris Cherry is the Creative Director of the Workshop Denim range. Workshop Denim has built a solid reputation based on hard wearing, classic denim styling with a strong directional edge. It is a brand known for its authentic denim, sourced directly from Italian and Japanese mills.

The key to Helen Cherry’s look is a combination of flattering and flawless designs with premium quality fabrics resulting in chic and feminine essentials for the modern woman. Helen Cherry is renowned for delivering dynamic collections that display her vast knowledge of fabric, cut and detailing. Helen is also the womenswear buyer for the Workshop stores. She travels biannually to source fabric for her own collections and to buy the sought after international designers’ collections sold at Workshop.

Chris Cherry is renowned for his passion for architectural detail and interior design as he is for his selection of fabrics and construction of cutting edge clothing, and he has been heavily involved in the design of Workshop’s five retail stores including a 3000sqft + flagship store located at 18 Morrow St, Newmarket, Auckland.